Featured on The Dieline.

Men don’t normally buy skincare products unless it’s from protection of the elements. This task involved a creation of a skin care line for an existing company, nonaffiliated with skin care products. Simpson is a widely used racing helmet (the only helmet used in nascar) and is known for being the safest helmet you can buy. Therefore all of the products that are sold in the line are protection products i.e. mechanics hand cream, sun block, etc. The bottle shapes reflect the angular form of the helmet and keeping the traditional black, red, and white color scheme. The numbering system element is based on racers identification number plates to distinguish themselves on the track and in turn works to easily distinguish product easier for a wary male audience. The disk brake rotor display also is a big cue to the consumer showing them visually without words that it is indeed an automotive product is adapting to new field in skin care.

PROJECT INFO /

category˚ packaging
deliverables˚ display and bottle design
typefaces˚ bauer bodoni, blender