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What if Target wanted to compete with Williams-Sonoma and Crate & Barrel? For Michael Osbourne’s class we were presented with a group project to brand a store that would compete with Williams-Sonoma and Crate & Barrel but also keeping “Target Smarts.” The design strategy was to create a branded house and a house of brands to suit different lifestyles and cater to the individual consumer.

PROJECT INFO /

category˚ branding, packaging
deliverables˚ branding and packaging for arrow
team˚ kristen haff, sal ballesteros,noah love, courtney boyle